The iron observation tower on Travičná Hill (380 m above sea level) also serves as a GSM transmitter. It was built in 2000 and is the first observation tower in the White Carpathians Protected Landscape Area. After climbing 177 steps, you can enjoy the view from the viewing gallery at a height of 35 m. The view from the observation tower in the southwest direction across Hodonín starts at the ridges of Pálava and continues across the northwest along the long line of the Ždánice Forest and the Chřiby Highlands. You cannot miss the famous Buchlov Castle with the adjacent Chapel of St Barbara from here. Further north, the lakes at Ostrožská Nová Ves can be seen, and the view continues beyond Uherské Hradiště, to Veselí nad Moravou and Hostýn. On the northeastern side, visitors can see the famous pilgrimage site of St Anthony near Blatnice and further on the horizon you can see the ridge of the Vizovice Hills. The rest of the view is occupied by the White Carpathians, dominated by the highest peak at 970 metres – Velká Javořina.
In the atrium below the observation tower there is a permanent exhibition about the nature and culture of the White Carpathians Protected Landscape Area, and its service trees.